Paths of a Media Planner

Nancy is a fashion junky.

Nancy rose up the ranks of big agencies from Assistant to Planner to Supervisor picking up work with leading fashion and luxury accounts including Richemont, The Gap, Net‐a-‐porter and Kenneth Cole. From her foundation in planning, she increasingly focused on media strategy for these brands and developed a deep understanding of these businesses

Eventually, she was offered a position on the brand side with Coach. She is now a Communications Director their where she leads their media strategy along with integration across omnichannel retail and eCommerce. She sets the strategic vision for the media and manages external agencies, making sure everything stays on brand

What paths are available:

  • Brand side VP of Marketing and Communications
  • Managing Director for specialized agency focused on fashion clients
  • Open her own agency
  • Start her own fashion eCommerce company

nancys path

Chelsea is a film and entertainment buff.

She worked at big agencies PHD and MediaCom for 3 years where she worked on notable accounts across different categories (CPG, Retail, etc.), developing a real strength in Broadcast and Digital planning.

She was then able to marry her lifelong passion for entertainment and the arts with her new found skills in TV and Digital Planning. So she moved into a specialized agency working across a portfolio of live entertainment accounts at MediaStorm.

She then returned to the large agency world with Maxus, exposing her to NBC.

What paths are available?

  • Work for an entertainment network
  • Marketing or Strategy on the Publisher side
  • Continue up the ranks of media agency management

chelseaspath

 

Jaime wanted to be more strategic.

Jaime started out as a buyer for MEC negotiating rates for display buys across digital and social networks. Her role at MEC turned into a similar role at PHD which turned into a brick wall. She was bored of being a buyer and craved something new and more strategy focused.

Leveraging her knowledge of the publishing landscape, Jaime moved a sales strategy role with a digital publisher. She is now plans media across the ad network and works closely with content creators generating branded content and has put herself in a company that offers growth opportunities in marketing, content strategy and production

What paths are available:

  • stay in publishing and grow in media strategy, marketing or content strategy
  • return to an agency as a strategist
  • go to business school and start her own social network

jaimespath