Description
Our client helps top consumer brands create ingenious, award-winning, consumer experiences across digital & social channels. Specializing in marketing that draws on data, shareable Creative, & the reach of earned media, they develop captivating ideas and campaigns that have been setting the trend globally! Their team is made up of some of the most recognized leaders in Digital, Social, Creative and PR that value creating innovative approaches through collaboration.
Their success does not go unnoticed; They are multi-award winning, named Outstanding Midsize Agency, Best Agency in Earned Media and having the Best DE&I Agency Transformation.
They are looking for a VP, Data Science. In this role, you will play a critical role as a strategic advisor to clients and help to foster a high-performing, integrated agency team. You’ll work collaboratively across the agency to build strong, mutually trusting relationships with our clients by ensuring clear communication and delivering the highest quality work.
Data science assignments involve four core areas: Software, Analytics Methodology Selection, Analytics Execution and Data Storytelling.
Responsibilities
- Provide day-to-day support of quantitative data-related projects
- Lead projects from developing the research approach, conducting the analytics, through delivering the insights to the client.
- Pull data from software sources, such as social listening and media monitoring
- Clean, code, and manage unstructured (text) datasets
- Conduct data analysis including advanced statistical techniques such significance testing, mean, standard deviation
- Visualize data insights using charts, graphs and tables and develop reports in PowerPoint
- Develop new data-driven research and insights products that can be sold into clients
- Ensure data and reporting quality
- Use digital research tools to analyze the conversation landscape and identify target audiences and influencers
- Anticipate and monitor client industry trends, strategic needs, and objectives.
- Write clearly to communicate with colleagues, research partners and clients
- Develop new ways to utilize data, scripting languages (ie., Python), and analytics for enhanced research approaches and insight solutions
- Brainstorm new product ideas that leverage our data sources in meaningful ways and help develop new strategic insights for clients
- Be a storyteller of the data in ways that are easily understood, compelling to the audiences, and create insightful calls to action.
Qualifications
- 5-10 years of relevant experience
- Excellent PowerPoint & Excel skills
- Proficient with Python, Orange, R or other comparable statistical programs
- Working knowledge of descriptive and inferential statistics, strong analytical skills
- Familiarity or willingness to learn digital and social media research tools such as StatSocial, Brandwatch, Meltwater, Shareablee
- Bachelor’s degree in Marketing, Communications, or Business from an accredited college or university in a related field
- Serve as the strategic lead, overseeing and owning strategy and data across all projects
- Leverage measurement focused insights to optimize strategy, media relations and program development
- Formulate, develop, and enhance the strategic processes and frameworks that can be applied from kick off and planning to measurement and optimization stages
- Provide insights to clients and/or agency leaders
- Analyze data and monitor trends to uncover key insights and shape them into strategic recommendations
- Collaborate with all verticals and teams to ensure strategic alignment
- Provide leadership for clients’ analytics projects, planning, managing, leading with support from team
- Develop analytical approaches to solving business problems and provide thought leadership including development of and delivery according to roadmaps and plans
