Senior Media Strategist

Location
Pacific Standard Time, United States
Date Posted January 6, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Our client pushes the envelope using leading-edge marketing, creative and experiential technologies to connect with consumers & audiences. Conventional ways aren’t enough! Their category insights, data and expert media strategy leads to their outstanding out of the box results.

As a Senior Media Strategist, you will help shape client’s overall campaign strategy, by working closely with creative, strategy, and marketing sciences colleagues. You will manage the development of cross-channel (digital and non-digital) media strategy/media plans, including partner RFPs and programmatic/biddable platforms, lead large-scale, custom content/custom experience programs with partners and manage campaign implementation across multiple platforms and partners. You will oversee campaign tracking and optimization, to ensure positive campaign results, lead management of vendor relationships and own client-facing projects with minimal oversight.

Responsibilities:

  • Develop media strategy and plan recommendations under Supervisor/Associate Media Director guidance, while partnering with creatives, connection planners and strategists to build progressive media experiences
  • Research and compile competitive data and cultural insights that make our media plans relevant and innovative
  • Work directly with the media planners and buyers in creating, updating, and presenting media plans to clients
  • Prepare flowcharts and budgets for media plans and manage day-to-day changes and maintenance of media plans
  • Ensure deliverables align with overall plan strategies and program results highlight key findings with actionable insights
  • Review and verify media buys to ensure proper execution, be responsible for ensuring timely client billing and reconciliations for accuracy
  • Develop close working relationships with media partners, handle day-to-day client requests and questions

Qualifications:

  • 4+ years of related experience ideally at an integrated media and creative agency
  • Digital media planning experience covering display, video, social and mobile media
  • Traditional media strategy and planning experience in Outdoor, TV, Print, Radio and Experiential a plus
  • Strong quantitative, analytical, and organizational skills, advanced computer skills, particularly Microsoft Excel and Google Presentations
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