Senior Media Planner

Our client is a fiercely independent full-service advertising, marketing, and PR firm with over 10 locations across the United States. The Mower Media team has a terrific opportunity for a Senior Media Planner/Buyer who will work closely with an integrated agency team and own responsibility for media strategy and planning plus media buying, implementation and analytics reporting.

Roles and Responsibilities:

• Creates recommendations and presentation materials about when and where a client’s advertising dollars should be spent across several different channels, including but not limited to television, radio, print, digital, mobile, social, event, outdoor, and/or in store mediums.
• Develops an understanding of consumer and industry insights to analyze the competitive advertising landscape and budget allocations across various consumer media connections.
• Collects research to assist with planning and developing insights based on that data
• Identifies unique opportunities for clients based on their need, their industry, and media landscape
• Maintains a deep understanding of media buying and marketplace knowledge
• Assists other planners with negotiating
• Directly accountable for purchase of all media and works to ensure that buy is finalized properly.
• Ensures the proper performance of all ads & monitors budgets, reporting and purchases
• Collaborates with internal team and external sales personnel to help bring advertising recommendations to life in the most effective and efficient way.

Requirements:

• 3 – 6 years of experience; preferably agency media planning experience
• Supervisor, skills, and discipline-specific training opportunities
• Excellent knowledge of MS Office, particularly Excel
• Ability to build strong relationships with clients, media partners and internal teams
• Exceptional attention to detail with the ability to meet aggressive deadlines