Associate Director, Digital Strategy

Location
New York, NY
Date Posted October 4, 2021
Category Marketing & Media
Job Type Direct Hire

Description

Our client, a top 5 global agency, recognized by Cannes & many others for ground-breaking Marketing, Creative, & Media programs is experiencing tremendous growth within their Digital group and is seeking a talented Associate Director, Digital Strategy to join their team.

As an Associate Director, Digital Strategy, you are perceptive, collaborative and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.

Responsibilities

  • Demonstrate understanding of client and business needs, goals, and competitive environments
  • Drive and execute digital and social media campaigns to help achieve clients’ objectives
  • Be a hands-on team player adding value, sharing creative ideas, and executing digital programs
  • Develop key insights that drive smart and innovative digital experiences through a deep understanding of the consumer and our clients’ business
  • Recommend, prioritize, and deploy an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies
  • Educate and inform our internal teams (creative, planning and account teams) to help become confident with all types of digital engagements
  • Knowledge in using social media platforms to drive brand awareness and engagement.
  • Develop and present digital/social media strategies for new business prospects
  • Participate in the development of new and incremental business, including relationship building with account teams
  • Identify opportunities to integrate digital solutions into client engagements

Qualifications

  • 5-7 years' Digital interactive experience including
  • Recognized expertise in developing strategic creative solutions for clients
  • Ability to provide clear creative conceptual direction and to motivate cross functional teams
  • Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas.
  • An understanding of digital platforms, the opportunities and challenges they present and opinions on what will work best and why.
  • An appreciation of storytelling and a desire to find the narrative in anything.
  • A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries.
  • Understanding of standard approaches to data analytics, ads implementation, application development and platform integration
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