Senior Art Director - FILLED
New York, New York, United States
|Date Posted||April 13, 2021|
One of the fastest growing pet food brands in the U.S. set out to evolve the way pets are fed by making fresh, natural food. They are seeking a visionary Senior Art Director to play a leading role in evolving the look and feel of the brand. You’ll work within a dynamic team of designers and strategists to develop content within a brand tone and aesthetic that resonates with a range of pet-loving audiences. You’ll have a lot of space to innovate, to develop the master brand and sub-brands as brand expands advertising across Social, eCommerce, Digital & Traditional channels.
What You'll Do:
- Own the full design lifecycle from concept to execution
- Set strategic objectives for creative and visual branding across all digital touchpoints, accounting for consumer insights, platform functionality and aesthetics
- Oversee output of creative executions of the brand; art direction, digital design, OOH, advertising and store graphics
- Collaborate with Marketing leadership develop brand and product messaging
- Pitch creative solutions in response to marketing strategies
Who You Are:
- 7+ years of brand-shaping creative work, with a strong portfolio of stand out social and digital work
- Exceptional design aesthetic & awareness of design trends and innovations
- Strong POV on creative opportunities for food and lifestyle brands
- A respect and understanding of incroproating brand strategy and consumer insights into high performing creative.