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Paid Social Strategist, Freelance

New York, New York, United States
Date Posted April 13, 2021
Category Marketing & Media
Job Type Freelance


Our client is one of the top global agencies, seeking paid social advertising support, including account set-up, optimization and reporting across major social platforms. The ideal candidate is someone who thrives on working in a  massively multitasking capacity at the cutting edge where communications and technology come together

Work under the Director, Paid Media to drive development and execution of paid social media strategies on platforms including but not limited to: Facebook, Twitter, LinkedIn, Pinterest and more

Function as a paid social media advertising buyer:

Support paid media management team with campaign planning

Set up, launch and optimize campaigns

Work alongside other paid media team members (who will lead tactics such as Connected TV, Programmatic Display, Paid Search) to run an integrated campaign across platforms

Coordinate with Ketchum Analytics on reporting and analysis of performance

Serve as a liaison between account teams and paid media management teams, coordinating platform financial relationships and value add opportunities with each platform

Monitor paid media plans and budgets for profitability; report status to paid media management on a regular basis

Participate in online certifications and professional development of teams


Minimum of 1-3 years' professional interactive work experience; agency or client-side experience

Experience running paid advertising campaigns on Facebook/Instagram, Twitter, LinkedIn, Pinterest, Taboola, Outbrain and more

Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences

An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies

Experience generating brand/client awareness through existing and emerging social media and online communities and platforms

Successful track record of building and presenting strategic paid media programs, recommendations and tactics for clients and effectively executing programs

Solid grasp of social, digital, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies

Strong understanding of community engagement and online campaign experience

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