Description
Our client, a top 5 global agency, recognized by Cannes & many others for ground-breaking Marketing, Creative, & Media programs is seeking a talented Manager, Paid Media, deeply ingrained in digital and social culture to join their team! You will play a crucial supportive role, helping clients reach and engage with enthusiast communities; playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media. In other words, you are someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.
In this role, you will serve strategists and network educators across the agency on current and emerging paid media platforms and 360 advertising options. This position will also maintain and grow relationships between advertising platforms and agency-owned digital paid media agency partners.
RESPONSIBILTIES
- Assist Paid team leadership in driving development and execution of paid social media strategies
- Oversee the day-to-day management and optimization of ongoing paid social media campaigns
- Provide support and counsel for junior staff members on the paid social team
- Assist senior digital strategy / account teams with the integration and measurement of paid social into the agency’s new and existing client programs
- Foster platform relationships with paid vendors including but not limited to: Facebook, Instagram, Pinterest, Snapchat, Twitter, TikTok, LinkedIn, and many more digital partners
- Perform media planning, media campaign execution, media budget management, monitoring, optimization and measurement/reporting
- Establish relationships across the network to streamline paid social efforts and facilitate network-wide paid social trainings: capabilities, best practices, case studies, etc.
- Collaborate with influencer team to provide recommendations for and execution of paid social media campaigns that support influencer activations
- Demonstrate professional experience in emerging media, with a clear understanding how to apply tools and technology to infuse innovative digital and social strategies into new and existing work
- Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and paid social media recommendations
- Assist in education of internal peers and external clients on paid social and digital trends
- Identify and assist in building new service offerings in relation to paid social
- Build and present concepts and programs, both for clients and for new business proposals and opportunities
- Monitor paid social plans and budgets for profitability, report status to client and agency management on a regular basis
QUALIFICATIONS
- Minimum of 3-5 years professional interactive work experience; agency or client-side experience
- Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred
- Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
- Experience running paid advertising campaigns on social media (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok), Experience with programmatic, video distribution, native advertising, sponsored content, Google or YouTube ads a plus
- Successful track record of building and presenting strategic paid social programs, recommendations and tactics for clients and effectively executing programs
- Solid grasp of social, digital, influencer, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
- Strong understanding of community engagement and online campaign experience
- Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
- An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
