Media Strategy Manager

Location
New York, NY
Date Posted January 12, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Our client is is a modern marketing company engineered to meet the unprecedented challenges and opportunities facing marketers today. They are built on a foundation of two decades of groundbreaking market research and data science capabilities, which now power our acclaimed strategy and creative groups.

They are seeking an Media Strategy Manager to work alongside data analysts, buyer scientists and channel activation teams in the development of cross-channel strategy & planning for media accounts.

What You'll Do

  • Develop cross-channel strategy & planning for media accounts both externally and internally as oversight, as well as coordinating the inputs for buying
  • Writing client briefs & translates them into insights-led media strategy
  • Working closely with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
  • Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
  • Serving as the primary day-to-day media contact for key clients
  • Lead & manage assigned aspects of client relationships
  • Partner with clients to understand their business goals, marketing objectives and competitive constraints for the purpose of leading agency media planning outputs
  • Representing media in co-deliverables with our creative and brand strategy teams for cohesive, integrated services
  • Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
  • Oversee cross-channel budget management working with client and internal stakeholders
  • Align measurement framework to client business objectives, ensuring strategy is followed through to execution
  • Coordinate with buyer scientist and channel teams to map strategy with activation
  • Ensure measurement plan is executed to client expectations

Who You Are 

  • 5 - 8 years of client-facing media planning experience with a track record of driving results
  • Broad knowledge of the overall media landscape, consumer behavior and media consumption
  • Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
  • Curious mindset with strong critical thinking skills needed to solve diverse business challenges
  • Experience in a client-facing environment leading relationships with a commitment to excellence
  • Superb communication and presentation skills translating client challenges to campaign solutions
  • Ability to work collaboratively in a cross-functional environment (internally & externally)
  • Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
  • A data-driven approach, leveraging insights to develop strategy and define measurement
Apply
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