Description
Our client is an outcomes agency at the intersection of business, politics and policy that align actions and communications. Founded by leaders of the Obama campaign and filled with strategists, data scientists and artists, with a background in politics, brand, and government, they apply unique expertise born from political experiences to create sophisticated and customized strategies for companies, causes and candidates.
They are seeking a Media Manager, Media Buying to join their team. In this position, you will support the execution and management of paid media campaigns across numerous clients. You’ll work closely with a team of paid media experts and coordinate across teams to execute successful campaigns. The ideal candidate is someone with a passion for managing digital advertising campaigns. The perfect person for this position is a quick learner who is comfortable running paid media programs in social media, search, and programmatic advertising platforms.
RESPONSIBILITIES:
- Set-up, QA, implement and provide oversight of paid media campaigns across multiple advertising channels
- Monitor campaign delivery & performance, plus identify and communicate issues to the rest of the team
- Ensure campaigns meet and exceed client KPIs
- Report on advertising performance metrics across platforms to assess campaign performance, inventory value, and opportunities for improvement
- Provide data-driven strategic input and campaign insight to client services teams
- Create, manage, and present internal team documentation and processes, and train the team on media buying processes and best practices
- Maintain relationships with ad tech partners, inventory suppliers, and data providers
- Evaluate buying platform releases, new ad tech, and tools, plus make recommendations on how they might fit into BPI’s buying stack
- Assist team members in designing, executing, and analyzing tests to improve the efficacy of our buying tactics
REQUIREMENTS:
- 3+ years relevant work experience
- Hands-on experience with search, social, and programmatic buying platforms including: Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Google Display & Video 360, and the Trade Desk
- Experience running campaigns for corporate, political, or public affairs clients
- Experience with or knowledge of outcome-driven experimental design and audience opinion surveys
- A proactive and disciplined self-starter with an innate curiosity for learning new things
- A sense of urgency to get things done one time, and on time
- Thrives in a fast-paced, dynamic, and collaborative environment
- The ability to effectively prioritize projects and produce results in a fast-changing environment
- Strong Microsoft Excel skills
