Media Buyer, Search Investment

Location
NYC, United States, United States
Date Posted August 1, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Challenging conventional digital methods by merging the best talent from creatives, top data scientists, and cutting-edge media people, our client is a full-funnel creative, tech, and advertising company that creates breakthrough campaigns! Going against tradition, they created a new way of working to bridge the gap between meaningful storytelling, data-led optimizations, and commerce. Curiosity, relentless creativity, and data informed decision-making define their culture and people.

They are looking for a Media Buyer, Search Investment to join the agency’s Buying team. The buying team are responsible for implementing and delivering client campaigns as efficiently and effectively as possible through an in-depth understanding of the digital media market.

Responsibilities:

  • Working collaboratively with all internal teams to successfully deliver digital media campaigns – teams include Planning, Search and Social, Programmatic, Data, Creative and Trading
  • Managing campaign delivery and performance, from tracking set up through to reconciliation
  • Overseeing the accurate reporting of campaigns through Microsoft Excel and other data visualization tools and generating actionable insights based on data trends and knowledge of the market
  • Contributing to client calls and in person meetings (when safe to do so) and helping the Planning team with the preparation of client presentations (i.e. post campaign analyses, quarterly business reviews etc.)
  • Handling partner disputes with support from your manager and finding suitable resolutions when they do occur
  • Keeping on top of industry trends and making recommendations for client testing within buying channels e.g. new ad networks, creative formats, buy models etc.
  • Overseeing the following day-to-day buying tasks on the account(s):
  • The day-to-day communication and relationship building with media partners
  • Following, and improving, processes to ensure smooth campaign delivery
  • Analyzing campaign data to make recommendations to external and internal partners. Troubleshooting data discrepancies, tracking issues etc.
  • Working with Ad Ops or measurement partners to deliver trafficking links
  • Managing budgets and reallocations in collaboration with Planners
  • Reconciling monthly campaign spends and ensuring proper entries into financial system
  • Training and supporting buyers and assistant buyers and managing their workload

Requirements:

  • 1-3 years Paid Search experience across Google and other major search engines (Bing, etc)
  • Excellent knowledge of MS Excel, especially with VLOOKUP’s and pivot tables
  • Highly numerate and an ability to analyze results and derive insights from data
  • Exceptional attention to detail with the ability to meet frequent deadlines
  • Good communication (both written and verbal) and people skills
  • Team player and positive attitude
  • A desire to work in fast-paced, quickly changing, technology-focused industry
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