Measurement Manager

Location
NYC, United States, United States
Date Posted September 12, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Challenging conventional digital methods by merging the best talent from creatives, top data scientists, and cutting-edge media people, our client is a full-funnel creative, tech, and advertising company that creates breakthrough campaigns! Going against tradition, they created a new way of working to bridge the gap between meaningful storytelling, data-led optimizations, and commerce. Curiosity, relentless creativity, and data informed decision-making define their culture and people.

The Measurement Manager will be responsible for ensuring that clients are making the most optimal investment decisions, driven through advanced media measurement ranging from algorithmic MTA/MMM through to design and implementation of causal experiments.

RESPONSIBILITIES:

  • Drive decision making based on robust data analysis
  • Write R or Python code to execute robust statistical analyses & modeling
  • Analyze the reliability of measurement processes from media platforms and/or client partners
  • Work cross-functionally and in close collaboration with our Media Solutions and Activation teams to optimize both short and-long term media performance
  • Execution of experimental design, from beginning through to final presentations to client stakeholders
  • Collaborate with internal stakeholders to lead development and implementation of client learning agendas
  • Collaborate with Media Solutions and Investment teams to produce data-driven media plans geared towards optimization
  • Develop client relationships with in-house and agency Analytics team members

EXPERIENCE REQUIREMENTS:

  • Minimum 3 years of experience in data & analytics roles, with specific experience in Marketing/Media preferred
  • Technical expertise in Excel & R; strong proficiency in SQL/Python recommended
  • Background in media measurement, including MTA, MMM, and randomized experiments
  • Experienced in modeling, statistical analysis, and business analytics
  • Prior experience in dashboard development via Google Data Studio or similar dashboarding tools (Tableau, Datorama, etc.) is a plus
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