Influencer Marketing Lead

Location
USA/Canada (Remote), United States
Date Posted September 9, 2021
Category Marketing & Media
Job Type Direct Hire

Description

Our client is the world’s largest education technology company, offering personalized and easy-to-learn programs for students of grades 1-12. Launched in 2015, their app creates unique learning journeys through compelling and relatable content.

They are looking for a Influencer Marketing Lead to be responsible for managing influencer marketing projects across a diverse range of channels for North America.

Responsibilities:

  • Develop and execute influencer marketing strategies and creative campaigns.
  • Manage influencer marketing campaigns from initial response through to post campaign reporting, including campaign activation and talent content creation.
  • Identify and build relationships with prominent influencers and thought leaders.
  • Develop content ideas and write and curate content.
  • Collaborate extensively with internal counterparts in the creative, design, marketing social and acquisition teams.
  • Lead testing initiatives for influencer campaigns, optimizing campaign performance based on platform, partner-type and messaging.
  • Keep abreast of emerging trends, technologies and influencers.
  • Support in the planning and executing of compelling influencer campaigns & events.
  • Managing KPIs for each influencer marketing project, track performance, manage budgets.
  • Oversee ad-hoc and always-on external influencer agencies.
  • Work cross-functionally to develop, recommend, and execute marketing campaigns across a variety of paid and organic channels by collaborating with key business stakeholders and external influencers.

Skills & Requirements:

  • 7+ years of marketing experience
  • Bachelor’s degree
  • Proven track record in outreach campaign strategies.
  • In depth knowledge of the influencer media marketing industry.
  • A deep understanding of creative sourcing strategies to find creative talent.
  • Proven track record of developing effective influencer marketing programs.
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV).
  • A growth marketing mindset to derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets.
Apply
 upload file ... Limit reached, delete at least one file below to add more.  






Site by Loewy