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Director, Brand Lead

New York, New York, United States
Date Posted May 2, 2022
Category Marketing & Media
Job Type Direct Hire


Our client is one of the most innovative global media companies in the world; that lives at the intersection of sports & entertainment that aims to empower greatness in every individual — from creators to consumers. Developed by a philanthropic athlete and his longtime business partner, this dynamic brand is to inspire & ignite cultural movements and social progress by amplifying voices of the unheard through the creation of culturally inspiring content, advocating for diversity and being the defining brand for a new generation.

They are seeking a results-obsesses Director, Brand Lead for their brand consultancy division. As part of the consultancy’s leadership, you will lead a team charged with partner stewardship and growth, ensuring objectives and plans meet the high standards of thought leadership and culturally impactful creative.


  • Support and develop partner-facing brand leads including: setting and approving deliverables, managing business affairs and account planning.
  • Develop and effectively manage the brand lead team
  • Establish trust and rapport with external partners (stakeholders and decision-makers) maximizing offering and identifying incremental opportunities
  • Collaborate with cross-functional leaders (VP, Creative, Head of Strategy, project management leads)
  • Be a key contributor to agency’s long-term strategic planning process


  • Cultural fluency is a must: the ability to identify trends and discern opportunities that result in impact
  • You’re great at game planning and can balance short-term opportunity with a long-term vision for growth
  • You’re a persuasive, confident communicator as well as a strong, empathetic listener
  • You’ll be an effective coach and can rally consensus across multiple teams/functions (i.e. creative, strategy, project management, production)
  • You’ll take ownership of ensuring the agency’s maxims and values- most importantly,empowering greatness in every individual- are core to the ways of working, collaboration, and overall mindset


  • 7-10 years experience serving in a lifestyle, culture, or entertainment-led organization or related sector (brand, agency, consultancy, media)
  • Experienced people/team leader; can drive effective cross-functional collaboration
  • Category expertise in consumer technology, gaming, web3 preferred
  • Demonstrates a practical understanding of trends across the cultural and creative landscapes, and how they connect to a brand & marketing plan
  • Seasoned marketing business affairs management and understanding of best practices (this includes: contract and term generation and review, efficient budgeting and expense management, billing, third-party vendor management)
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