Director, Performance Marketing

Location
USA/Canada (Remote), United States
Date Posted September 8, 2021
Category Marketing & Media
Job Type Direct Hire

Description

Our client is the world’s largest education technology company, offering personalized and easy-to-learn programs for students of grades 1-12. Launched in 2015, their app creates unique learning journeys through compelling and relatable content.

They are looking for a Director, Performance Marketing with a deep passion for paid digital campaigns and a strong operational “can do” attitude

Responsibilities:

  • Setup and lead paid campaigns in North America.
  • Recruit and train digital marketing professionals to develop a strong team.
  • Continuously optimize digital campaigns to give the best Return on Marketing Spend.
  • Develop and execute strategy for keywords, campaign structuring, targeting, display network, and other facets of paid digital marketing channels.
  • Track and reduce Cost per Registration for Students and Teachers.
  • Develop standard operating procedures and optimize them as needed.
  • Lead SEO efforts in the region to increase the flow of organic traffic.

Skills Required:

  • 7+ years of performance marketing experience.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting and social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more).
  • Experience in tracking site traffic across various marketing channels using Google Analytics.
  • Managed a team of performance marketers and high budget campaigns.
  • Multi-Dimensional, “Growth Hacker” skill set with a strong sense of ownership for work.
  • Strong analytics and leadership skills.
  • Funnel optimization experience.
  • Performance and results-oriented.
  • Being relentless in pursuit of growth.
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