Director, Paid Search

Location
NYC, United States, United States
Date Posted September 15, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Brace your career – you’re going beyond the science quo with Spectrum. We’re the integrated marketing, communications, and media agency that’s out of this world. We’re fiercely independent and 100% science-focused so we can go where other “science-light” agencies can’t or won’t. Together with superhuman strategy, atomic creative, intermedia magic, interwoven ingenuity and indomitable innovation we dream beyond the realm of the possible – and do it. 

The Director, Paid Search will be tasked with bringing marketing and communications campaigns to life through the paid search medium.

RESPONSIBILITIES:

  • Helps facilitate cross-departmental collaboration by working with team members to craft synergistic plans and reports
  • Extensive knowledge of the role, strengths and weaknesses of a variety of media channels
  • Responsible for strategic approach of SEM campaigns
  • Lead collaboration with search and client engagement teams to establish and evolve client search strategy
  • Monitors competitive landscape and understands and communicates campaign impact
  • Aligns search campaigns with client goals
  • Ensure campaigns utilize search best practices and continually striving to test, innovate and expand
  • Correlates campaign dependencies to other media channels and plans appropriate flighting
  • Utilizes various reporting interfaces and campaign management software as applicable

 

QUALIFICATIONS

  • 8+ years search campaign management experience
  • Broad knowledge of all media functions (planning, SEO, online and offline Media, technology, etc.)
  • Prior experience working with clients in the healthcare industry is required
  • Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence
  • Google AdWords Certification desired
  • Expertise in search campaign implementation, management, analysis and optimization
  • Strong understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
  • Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc.)

 

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