Director of Growth, Paid Media

Location
New York, United States
Date Posted July 27, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Our client is the leading virtual behavioral healthcare company built on breaking the stigma of getting help for mental health. By developing a platform that offers therapy seekers easy access to expert licensed therapists of their choice through audio, messaging or live video sessions, they champion and give a voice to mental health. Being inclusive, they continue to create innovative ideas and approaches to provide invaluable services, that are accessible to everyone, right at their fingertips. The continued growth of this platform requires a growth in talent. They are looking for a skilled Director of Growth, Paid Media who wants to bring their talents into a "for purpose" space and is excited about bringing quality mental healthcare to all.

What You'll Do:

  • Assist with overall B2C growth strategy and approach to optimizing revenue growth from both new and existing subscribers
  • Supervise paid media team of three that oversees B2C and network recruitment
  • Oversee ongoing paid media across channels including but not limited to paid social, SEM, audio, TV/OTT/video and affiliate, aimed at driving scale while maintaining performance objectives for acquisition and managing monthly budgets
  • Oversee and manage media agencies on day-to-day execution and strategies
  • Provide regular updates to management on performance, pacing, and forecasts to OKRs
  • Formulate testing and go-to-market strategies for new initiatives, campaigns, and product offerings
  • Build out and report on experiments to support our hypotheses and drive incremental growth
  • Diagnose trends, identify potential levers, and build based on actionable insights
  • Optimize our channel mix (including testing new channels) and experiment strategically
  • Direct and manage internal channel team and agencies to achieve goals and ROI targets
  • Liaise across the marketing and product team so that high impact growth initiatives are prioritized and built to improve DTC experience
  • Collaborate across departments to ensure that the data from our campaigns aid in both the evolution of marketing materials and the user experience
  • Work with the creative team to ensure consistent refreshing and testing of new creative concepts and messaging

About You:

  • 6-10+ years of experience in a paid media, data-driven role, including experience maintaining reporting, dashboards, and analysis across different paid media channels
  • Expertise with marketing analytics software (Looker, Mixpanel, Google Analytics, or similar) as well as in-platform tools (Facebook, Google, etc.)
  • Firm grasp of Web Analytics, A/B Testing, and metrics-driven marketing
  • Experience managing direct reports and media agencies
  • Start-up or early-stage company experience is a plus
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