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Director, Connections (Integrated)

Eastern Time Zone, United States
Date Posted January 21, 2022
Category Marketing & Media
Job Type Direct Hire


Our client pushes the envelope using leading-edge marketing, creative and experiential technologies to connect with consumers & audiences. Conventional ways aren’t enough! Their category insights, data and expert media strategy leads to their outstanding out of the box results.

At this company, media is focused on unlocking and powering up innovative creative opportunities through platforms, ad tech, and media partnerships. Whether helping brands connect to the entire customer ecosystem, or creating go to market activations in a human way, they are always focused on engineering media as a canvas for creativity. They know creating high value media experiences takes an intersection of all kinds of talent. Their media practice gains strength from its collaborations with other resources and disciplines. They house an integrated media planning and buying team able to activate across all paid channels, Connections team built to serve all aspects of comms and experience strategy, and Influence Studio focused on social expertise and influencer execution.

Their Connections team is the cornerstone of this intersection, working as true “connectors” to bring everyone and everything closer together. They work closely with clients, creatives, media teams, and agency partners to define outcomes and outputs as well as provide stewardship over how, where and when strategies come to life.

On any given day you might

  • Organize, concept, and develop culturally relevant connections ideas that live in the most relevant media environments
  • Map cultural and market trends, as well as research and analyze marketplace and media data
  • Use 3rd party research tools like Simmons, MRI, and GWI, and client data sets like Google Analytics/Omniture data, to define and segment audiences, find key audience and media channel insights
  • Take high-level communications/engagement tasks and identify how brands should behave in different cultural spaces
  • Construct and interpret first-party audience segmentation to unlock the best way to deliver value
  • Partner with experience designers to define personalized customer journeys and messaging matrices
  • Develop omnichannel engagement strategies that meet business, marketing, and creative goals
  • Lead cross-functional teams to build global data-driven marketing ecosystems
  • Contribute to and oftentimes, lead ideation team sessions
  • Stay on top of industry standards, new media programs/opportunities to advise on new ways to reach targets
  • Develop POVs on media, data, advertising, and marketing; educate clients and internal stakeholders on trends in consumer engagement, loyalty, and acquisition

The ideal person

  • Has the ability to break down problems in a logical yet creative manner
  • Can draw insights and unique acumen from data and analysis for real world actionable solutions
  • Is comfortable navigating ambiguity and hypothesis-driven approaches
  • Is an excellent collaborator with people from different backgrounds
  • Can balance right and left brain thinking
  • Has a passion for advertising, marketing, pop culture and data

You bring

  • 7+ years experience with a focus on communications planning, engagement strategy, data strategy or CRM strategy
  • Solid understanding of Paid & Owned Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, eMail, Mobile Push, and Traditional Channels
  • Experience driving significant ROI on e-commerce and/or performance marketing projects
  • Experience working on global marketing projects
  • Advanced Skills with Research tools like Simmons, MRI, GWI, Kantar, Comscore and Analytics tools like Google Analytics, Omniture
  • Deep knowledge of MarTech platforms like Delivery engines such as Salesforce, Adobe, IBM Marketing Cloud, Airship and Data partners like Acxiom, Eloqua, Experian, Merkle
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