New York, New York, United States
|Date Posted||April 5, 2021|
Marketing & Media
Our client is one of the leading Brand Strategy agencies built around helping the top Lifestyle, Spirits, Alcohol, CPG, Sports and Entertainment brands in the world connect with their customers across digital and traditional channels. They have fostered deep brand relationships, and their team is made up of some of the most recognized innovators in Digital, Communications, Creative, and Public Relations that value creating innovative approaches through collaboration. With tremendous brand connections and highly experienced teams, they are diving deep into the digital ecosystem to develop and manage impactful digital strategies for their clients. They are hiring a Digital Strategist to lead a team and the social platforms for an iconic Beer brand, as well as partner with influential account leads to develop digital strategies that enhance the consumer experience across all digital touch points.
-Develop & maintain best-in-category digital experiences for top beverage & lifestyle brands by owning organic & paid social content strategy, creative & influencer strategy & program development across all Facebook, Instagram, Twitter, Pinterest, TikTok
- Utilize social listening tools and partner with research teams to generate insights on brand’s competitive landscape.
-Mentor + supervise junior digital team members
- Direct community management for brand channels, overseeing internal community management teams
-Develop a strong grasp of brand objectives + effectively translate into creative briefs
-Identify client opportunities + approaches across portfolios + brands
-3-5 years social media strategy or digital brand planning experience at top agencies or brands
-Experience leading the social experiences for top CPG, Lifestyle, Beverage or Spirits brands strongly preferred
-Experience managing a small team
-Entrepreneurial spirit with a passion for new + innovative approaches