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Creative Strategist

Location
New York, NY, United States
Date Posted January 21, 2022
Category Creative
Job Type Direct Hire

Description

Our client, a well-established independent creative agency, who designs & delivers beautiful & high-performing experiences for Fortune500 & challenger brands is growing. Their culture fosters great retention due to rare loyalty from management, a top-down commitment to fun and promotions based on performance.

They are searching for a strong, strategic and creative thinker who infuses our work with insights and inspiration, generating original, intelligent ideas that inform the words we use, the messages we create, and the designs we deliver. A versatile team member who can nimbly move between a range of strategy assignments and creative collaboration.

Who You Are:

  • The ability to constructively evaluate projects in terms of client needs, budgets and schedules, providing creative solutions for challenging situations
  • Strong problem-solver with a deep understanding of how to use the creative process to overcome complex challenges
  • Seamless collaborator who works well with other team members to deliver on business objectives and marketing goals
  • Conceptual thinker, energized by influencing strategy efforts, from idea generation to project completion, to ensure the highest level of creativity and thoughtfulness
  • Inspiring communicator who conveys strategy with passion and clarity, and interacts with clients and colleagues in a positive and motivating manner
  • Excellent writer who can deftly craft business documents and proposals, as well as strategy rationales
  • Strong verbal presenter with experience in winning the confidence and business of senior-level decision makers
  • Curious, energetic self-starter, with an appetite for fresh approaches and ideas

Key Responsibilities:

  • Inspire and motivate the team through brainstorming, generating conversations, ideas, and stories by sharing industry-relevant information, interesting thought-starters, unique insights, and dynamic opportunities
  • Collaborate with creative teams to galvanize ideas and ensure strategic alignment with client objectives
  • Powerfully convey the greater vision to clients and internal teams; codify and help create the framework for client presentations by identifying the strategic insights, the “big idea,” and the broader potential for the work
  • Partner with senior leadership team and clients to understand and apply business objectives to create highly-effective, creative communication tactics and messaging, including exploring unexpected solutions
  • Understand and actively support the application of all of capabilities, including Strategy, Design and Production, Content Development, Naming, Digital, and Print Communications, and recommend growth opportunities that expand offering with future and current clients
  • Partner with all departments to ensure delivery of on-time, high-quality deliverables that address all relevant client requirements
  • Prioritize and manage multiple assigned projects and additional duties on competing timelines
  • Work independently to meet tight deadlines as part of a creative team

Additional Strategic Responsibilities:

  • Synthesize research to develop a unique story to inform and support creative concepts
  • Collect, organize, and distill detailed qualitative and quantitative data and relevant information regarding audience demographics and socio-economics, market and industry trends, products and services, and competitors
  • Collaborate with clients to define target markets and audiences, applying market segmentation techniques and customer journey mapping
  • Translate research and insights into consumer brand, marketing, and communications strategies that align with the client’s business objectives
  • Communicate findings and recommendations in a clear and compelling manner in written, oral, and presentation forms
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