Associate Director, Social Activation

Location
New York, NY, United States
Date Posted May 23, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Challenging conventional digital methods by merging the best talent from strategy, media, creative, design and DTC, our client is an independent full-funnel marketing, advertising, and design company that creates breakthrough campaigns! Going against tradition, they created a new way of working to bridge the gap between meaningful storytelling, data-led optimizations, and commerce. Curiosity, relentless creativity, and data informed decision-making defines their culture and people.

With the tremendous growth of their accounts, they are seeking an Associate Director, Social Activation to be a thought leader, guiding clients and team members towards best-in-class strategies for paid social.

Responsibilities

  • Grow clients businesses by optimizing marketing campaigns across paid social platforms
  • Routinely conduct data analysis to uncover insights, inform campaign improvements, future media plans, and testing opportunities.
  • Develop strategic testing plans based on client goals to maximize both performance and learnings.
  • Package client ready campaign insights and reports, recommend actionable next steps that will improve performance and drive business results.
  • Drive industry leading intelligence through the development of innovative A/B tests and experiments.
  • Think holistically as a marketer & learn to translate business needs into comprehensive media activations.
  • Drive internal processes and best practices for colleagues and team members.
  • Train and develop junior team members to be best in class marketers

Qualifications

  • 4 - 7 years in a Social performance marketing role
  • Proficiency with emerging and leading industry Social Platforms
    • (Facebook, Twitter, Snap, Pinterest,  & TikTok)
  • Proficiency with Excel
  • BA/BS degree (Finance, Economics, Mathematics, Statistics a plus)
  • Demonstrated record of excelling in previous roles and responsibilities.
  • Strong analytical, quantitative, and problem-solving skills.
  • Strong written and verbal communication skills.
  • Detail oriented and organized.
  • Ability to thrive in a very fast paced environment.
  • BONUS EXP: Advanced skills in Excel, SQL, R, Python.
Apply
 upload file ... Limit reached, delete at least one file below to add more.  






Site by Loewy