Associate Director, Social Activation

Challenging conventional digital methods by merging the best talent from strategy, media, creative, design and DTC, our client is an independent full-funnel marketing, advertising, and design company that creates breakthrough campaigns! Going against tradition, they created a new way of working to bridge the gap between meaningful storytelling, data-led optimizations, and commerce. Curiosity, relentless creativity, and data informed decision-making defines their culture and people.

With the tremendous growth of their accounts, they are seeking an Associate Director, Social Activation to be a thought leader, guiding clients and team members towards best-in-class strategies for paid social.

Responsibilities

• Grow clients businesses by optimizing marketing campaigns across paid social platforms
• Routinely conduct data analysis to uncover insights, inform campaign improvements, future media plans, and testing opportunities.
• Develop strategic testing plans based on client goals to maximize both performance and learnings.
• Package client ready campaign insights and reports, recommend actionable next steps that will improve performance and drive business results.
• Drive industry leading intelligence through the development of innovative A/B tests and experiments.
• Think holistically as a marketer & learn to translate business needs into comprehensive media activations.
• Drive internal processes and best practices for colleagues and team members.
• Train and develop junior team members to be best in class marketers

Qualifications

• 4 - 7 years in a Social performance marketing role
• Proficiency with emerging and leading industry Social Platforms
  • (Facebook, Twitter, Snap, Pinterest,  & TikTok)
• Proficiency with Excel
• BA/BS degree (Finance, Economics, Mathematics, Statistics a plus)
• Demonstrated record of excelling in previous roles and responsibilities.
• Strong analytical, quantitative, and problem-solving skills.
• Strong written and verbal communication skills.
• Detail oriented and organized.
• Ability to thrive in a very fast paced environment.
• BONUS EXP: Advanced skills in Excel, SQL, R, Python.