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Associate Director, Connections (Social)

Eastern Time Zone, United States
Date Posted January 21, 2022
Category Marketing & Media
Job Type Direct Hire


Our client pushes the envelope using leading-edge marketing, creative and experiential technologies to connect with consumers & audiences. Conventional ways aren’t enough! Their category insights, data and expert media strategy leads to their outstanding out of the box results.

At this company, media is focused on unlocking and powering up innovative creative opportunities through platforms, ad tech, and media partnerships. Whether helping brands connect to the entire customer ecosystem, or creating go to market activations in a human way, they are always focused on engineering media as a canvas for creativity. They know creating high value media experiences takes an intersection of all kinds of talent. Their media practice gains strength from its collaborations with other resources and disciplines. They house an integrated media planning and buying team able to activate across all paid channels, Connections team built to serve all aspects of comms and experience strategy, and Influence Studio focused on social expertise and influencer execution.

Their Connections team is the cornerstone of this intersection, working as true “connectors” to bring everyone and everything closer together. They work closely with clients, creatives, media teams, and agency partners to define outcomes and outputs as well as provide stewardship over how, where and when strategies come to life.

On any given day you might

  • Take high-level communications tasks and identify how a brand should behave in different cultural spaces
  • Concept and develop culturally relevant connection ideas that live in media environments
  • Prepare and deliver presentations to clients with your media findings and recommendations
  • Mentor junior team members and assist with their development and career progression
  • Research and analyze marketplace and media data
  • Work with senior team members to develop research methods and tools
  • Educate clients and internal stakeholders on consumer engagement trends, including in social
  • Support new business pitches

The ideal person

  • Has an aptitude for developing and communicating creative ideas
  • Can easily toggle between strategy and operations
  • Is an advertising, marketing and media enthusiast with a passion for pop culture
  • Can collaborate with people from different backgrounds
  • Knows how to convert analysis into real world actionable solutions

You bring

  • 7+ years-experience of media planning, account planning, or communications planning
  • A deep understanding of the social creator & influencer economy
  • Experience driving significant ROI on e-commerce and/or performance marketing projects
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