Art Director

Location
Secaucus, NJ, United States
Date Posted February 6, 2021
Category Creative
Job Type Direct Hire

Description

Animal lover? Looking to combine your passion with your design career? One of the fastest growing pet food brands in the U.S. is seeking an Art Director to play a lead role within their growing brand marketing team.

You will create smart, heartwarming, funny (and furry!) marketing materials that both resonates with pet parents and advances overarching marketing goals. Develop the brand by designing product innovations and eCommerce experiences. You will take ownership of the brand and evangelize their mission to always do right by pets, people and the planet.

Primary Responsibilities

  • Use design talents to create work that’s both aesthetically appealing and targeted to solve communication challenges
  • Visually communicate brand and product stories through photography, typography, video and/or motion graphics
  • Collaborate with Brand Managers and be strategic in creating compelling and brand defining visuals for sub-brand and new products
  • Develop digital campaigns for emerging channels, audiences and media strategies (may include platforms such as TikTok, Snapchat, Pinterest, etc…), alongside the Digital Marketing team
  • Run in-house photography studio, come up with photoshoot concepts, stylize and execute photography assets for web, digital and more

What You’ll Do

  • Asset development/optimization for eComm, and occasionally retailer or trade support
  • Design development of visual concepts for R&D/Innovation
  • Enhance blog & email newsletter with stronger visuals
  • Be a standard-bearer for our brand voice across all content
  • Adopt a test & learn approach, leveraging data to provide actionable insights

Qualifications

  • 2-3 years marketing design experience with an agency or brand (ideally CPG, food and beverage, or spirits)
  • Proficiency in Adobe CC, especially Photoshop and Illustrator
  • Experience with digital photography and editing software
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