Description
Our client is a leading creative ad-tech company that likes to get up close and personal … everywhere. Understanding that effective communication with customers isn’t simply a few mass messages. They believe consumers expect and deserve respect for their time. With that have developed a variety of creative solutions on their platform for advertisers to do just that in an easy way; merge creativity, data, and personalization to integrate everywhere. All while being named ‘Best Place to Work!’
They are seeking an Ad Operations Specialist with experience in both programmatic (display and video) and Social (Facebook, Instagram) to help oversee all day-to-day operations for assigned accounts, supervising campaign planning, scheduling, implementation, tracking, reporting, and insights. The person will report directly to the Director of Operations and be a key driver of the company’s aggressive growth strategy.
RESPONSIBILITIES
- Set up and manage campaigns of existing clients, including campaign setup, scheduling, implementation, tracking, creative delivery, QA, reporting.
- Ensure the timely and successful delivery of our solutions according to customer needs and improve the entire customer experience.
- Analyze tracking and campaign performance and provide insights and custom reports.
- Coordinate the rotation of ads and creative optimization.
- Advise/consult internal team regarding advertising technologies and updates.
- Educate colleagues on best practice and provide internal training as needed.
QUALIFICATIONS
- Minimum 3 years of experience.
- Significant expertise in advertising technology, in particular social (Facebook Business & Ads manager, YouTube) and programmatic markets (DSPs).
- Data / DMP / CDP utilization knowledge is a plus.
- Experience in campaign management, tag implementation (HTML5, VAST/VPAID, MRAID), troubleshooting / QA, and reporting.
- Broad understanding of the full scope of advertising / marketing communications (prospecting, retargeting, promotions, conquesting, etc.).
- Self-motivated, hard charger who thrives in a fast-paced, rapidly evolving business.
- Ability to prioritize and organize workload.
