Account Executive, Paid Media
New York, New York, United States
|Date Posted||April 12, 2021|
Marketing & Media
Our client is a fiercely independent and global integrated communications agency, born from PR.They bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. They push the boundaries to achieve real business value and societal impact for clients.
They are seeking an Account Executive who is a paid media specialist to join the growing digital team. The ideal candidate should have a mix of paid social, SEO/SEM and analytics experience, including working on top brands. This person will be responsible for executing the day-to-day execution of client programming and reporting.
What You'll Do
- Execute and optimize paid social campaigns with fluid budget and aggressive goals
- Participate in the RFP process for media partnerships inclusive of creating briefs and assessing potential partners
- Understand nuances between various partners and determine optimal strategy for client goals
- Shares responsibility reporting and helps drive forward-thinking strategy.
- Exhibit a solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
- Understanding of social content strategy and ability to provide recommendations to ensure content resonates with target audiences.
Who You Are:
- 1+ year's experience
- A strong problem solver
- You possess an understanding of performance metrics and the ability to spot trends
- Strong organization, managing time effectively, managing multiple projects simultaneously and a bulldog mentality
- Experience working with Facebook Ads Manager or experience in media partnerships/media investment
- Ability to manage multiple projects with an eye for detail
- Strong grasp of paid media platforms such as Facebook, Twitter, Instagram, Pinterest, Google, YouTube, TikTok and Snapchat
- Experience buying programmatic display is a plus
- Experience in SEM/PPC is a plus