Biddable Manager, eCommerce

Location
NYC, United States, United States
Date Posted August 15, 2022
Category Marketing & Media
Job Type Direct Hire

Description

This company is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and delivering an unmatched expertise from their results-oriented team. They are a growing agency that reward great work and promotes from within. They seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based.

They are looking for an eCommerce media manager to join our team. This role is responsible for management of eCommerce media activation. Candidate must have solid foundation of knowledge and experience across all digital media channels with a focus on eCommerce. Candidate must exhibit a proven ability to plan, execute and analyze eCommerce campaigns across retail, marketplace and DTC environments, delivering ROI driving programs to exceed client business performance metrics.

Responsibilities:

  • Manage campaign set-up, including testing methodologies, reporting requirements, campaign construction best-practice, performance forecasting, and optimization recommendations, ensuring maximum impact and efficiency of each campaign
  • Meet and/or exceed advertiser goals through channel-specific levers, including but not limited to, audience testing, creative testing, campaign adjustments, and placement testing
  • Contribute to thought leadership related to the subject of eCommerce media and marketplace
  • Develop and manage implementation of eCommerce strategies across related platforms, such as: Amazon Ads, Criteo, Quotient, Instacart, Walmart Connect, Google Shopping and social commerce
  • Demonstrates agility via multi-tasking – multiple brands, strategic development and plan stewardship
  • Lead research to obtain industry benchmarks by platform and client vertical
  • Establish strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
  • Leverage research tools and agency resources to develop and implement strategic recommendations that exceed client goals
  • Collaborate with internal and external teams to align targeting with performance driving messaging based on best practices and campaign objectives
  • Leverage data-driven insights to inform planning and optimization for future media and content/messaging strategies
  • Develops collaborative working relationship with all internal and external teams

Desired Skills & Experience

  • 4-6 years of professional experience within digital media with 2+ years recent directly managing eCommerce media campaigns
  • Demonstrated success in elevating eCommerce campaign performance through innovation, testing, and technology
  • Deep understanding of consumer marketing, demand generation, content production, and marketing/sales funnels
  • Platform familiarity with Amazon Media (search and DSP), retail sites and media networks (Criteo, Quotient, Walmart, Citrus Ads, etc) marketplace management tools/software (Quartile, Skai, Perpetua, etc) and top DTC platforms such as Shopify, WooCommerce, Magento
  • Experience pulling, mining, and analyzing performance data and summarizing/communicating out findings

 

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