Associate Director, Integrated Media Planning

Location
NYC, United States, United States
Date Posted August 7, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Brace your career – you’re going beyond the science quo with this company. They’re the integrated marketing, communications, and media agency that’s out of this world. They’re fiercely independent and 100% science-focused so we they can go where other “science-light” agencies can’t or won’t. Together with superhuman strategy, atomic creative, intermedia magic, interwoven ingenuity, and indomitable innovation they dream beyond the realm of the possible – and do it. 

The Associate Director, Integrated Media Planning will be a key member of an integrated cross-functional team working to bring marketing and communications campaigns to life through all types of paid media from print and broadcast to digital advertising and emerging mediums.

Job Responsibilities:

  • Evaluate and compare RFP responses and negotiate added
  • Lead the media planning, negotiation, and deployment, and optimization process for assigned clients from beginning to end
  • Identify and conduct research on media consumption and trends for target audiences that align with client objectives
  • Develop and document team processes and best practices
  • Directly manage media schedules, budget reconciliation, develop and send RFPs to identified media partners
  • Collaboratively develop strategic brand plans with internal and external teams based on integrated media
  • Assist with estimation of paid media projects and retainers
  • Stay on top of emerging trends, technologies, and paid media opportunities
  • Educate internal teams on the media planning process, deliverables, timelines, and help upskill broad agency paid media proficiency

Requirements

  • Minimum 4 years planning experience within the agency environment digital ad agency
  • Minimum 2 years’ experience with pharmaceutical advertising
  • Expertise in digital advertising platforms including Google AdWords, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms
  • Experience with campaign management, ad serving, and viewability/fraud prevention technology
  • Working knowledge of third-party media research and competitive monitoring tools
  • Working knowledge of Google Analytics

 

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