Associate Director, Search Investment

Location
NYC, United States, United States
Date Posted July 31, 2022
Category Marketing & Media
Job Type Direct Hire

Description

Challenging conventional digital methods by merging the best talent from creatives, top data scientists, and cutting-edge media people, our client is a full-funnel creative, tech, and advertising company that creates breakthrough campaigns! Going against tradition, they created a new way of working to bridge the gap between meaningful storytelling, data-led optimizations, and commerce. Curiosity, relentless creativity, and data informed decision-making define their culture and people.

The company is seeking a dynamic Associate Director, Paid Search to be a thought and strategic leader responsible for leading and developing a team of Search buyers. In this role, you will leverage your knowledge of the space to take a step back and help design the right strategies, processes, and training program to maximize the performance of the team.

Responsibilities

  • Act as a thought leader across the leading edge of paid search advertising. Be a trusted source for ongoing digital counsel and search education to clients & staff.
  • Draw on best in class Paid Search strategies account success for Fortune 500 consumer brands
  • Serve as the senior media leader in all client interactions, coaching managers to provide exceptional client service
  • Develop and share best practices with senior and junior staff
  • Develop innovative media strategies that solve brand challenges and drive KPI performance
  • Leverage statistical principles and design tests to improve understanding of how and why users interact with ads, drawing on insights to optimize campaigns

Qualifications

  • 5-7  years managing SEM campaigns across Google Adwords for a variety of clients with a strong grasp of optimization practices, and retargeting.
  • Advanced analytical approach rooted in statistical theories such as hypothesis testing, A/B testing, etc.
  • Recognize improvements in automation and cross-collaborate with teams to execute program advancements
  • Experience in partnering with ecommerce clients is a plus
  • Ability to lead a team of analysts executing campaigns, overseeing their day-to-day work, and providing strategic/operational support
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