Paid Search Specialist - National Brands

Location
New York, NY, United States
Date Posted June 8, 2021
Category Marketing & Media
Job Type Direct Hire

Description

Our client is a full-service digital media & technology agency founded on the belief that digital marketing should be approached as both an Art & Science with the heart of an independent agency w an increasingly global presence. They’re approach to digital media & brand engagement has been delivering sophisticated digital, mobile & paid media solutions for some of the world’s leading clients, enabling brands to thrive in an ever-changing digital landscape.

Very strong, fun (& growing) national team, & mid-sized agency culture supported by a global holding company. They are seeking a Paid Search Specialist to lead Google & YouTube strategy and campaign execution for a number of national brands.

Responsibilities

  • Develop planning strategy based on keyword research and search volume data
  • Speak to paid search, GDN, and YouTube specific content in client meetings and presentations
  • Select appropriate paid search engine, SEM tactics and campaign objectives based on client goals • Develop keywords and creative ad strategy based on client feedback
  • Develop presentation materials for client review and adapts/finalizes based on feedback
  • Ensure campaign tracking, audience building, and billing is setup prior to campaign launch
  • Work with Creative team (as necessary) on banner ad development to ensure creative is delivered to spec and supports media strategy
  • Work with Analytics and Ad Ops team for any tagging/reporting requirements
  • Execute campaign reporting activities based on agreed upon cadence
  • Draw critical analysis to optimize and improve campaign performance

Qualifications

  • 2+ years of relevant experience
  • Experience working with AdWords Editor, and Bing Ads Editor
  • Experience with Google Display Network, YouTube, etc.
  • Experience pulling and interpreting data from Google Analytics
  • Knowledge of paid search landscape and the ever-changing Google products available
  • Strong analytical skills and understanding of KPI's for digital media • Google Ads and Google Analytics Certifications a plus
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