SEM Associate Director

Location
New York, NY, United States
Date Posted April 5, 2019
Category Marketing & Media
Job Type Direct Hire

Description

Our client ideates, implements and optimizes award winning social & digital media, marketing and creative campaigns for a strong portfolio of clients including leading CPG brands, publishers, hospitality, retail, insurance and beverage brands. They are on the leading edge of digital and social media, online branding, video distribution, SEM, performance display and mobile media. 

They are seeking to hire an SEM Associate Director with a digital acquisition strategy and a paid search background to be the lead agency contact for a mix of client brands including major travel, hospitality, and tourism clients. This person will lead impactful digital marketing and media campaigns, providing strategic, operational and tactical support to media, content and creative teams.

Role Responsibilities:

  • Ideate, plan, measure + optimize Paid Search campaigns for client brands
  • Identify + test performance targets + project milestones
  • Collaborate with client services to manage relationships + team performance
  • Ensure best practices + mentor across teams
  • Develop Direct Reports on campaigns results + provide account growth recommendations
  • Evaluate + test new search vendors & platforms
  • Assist in hiring, training + mentoring Search department staff

Qualifications:

  • 7-10 years’ experience in Paid Search, specifically in a digital agency
  • Experience across verticals + DR/Branded campaigns
  • Strong strategic thinking skills with ability to make data-driven recommendations that help reach client business goals
  • Exceptional analytics skills to assess data + deliver results
  • Understanding of how other Digital Media Channels (Paid Social, Display, etc.) contribute to campaign success
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