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Digital Strategist

Location
New York, NY, United States
Date Posted October 8, 2019
Category Marketing & Media
Job Type Direct Hire

Description

A strategic communications firm that represents corporations & very high-profile influencers across the Financial, Philanthropic, Tech, Sports & Entertainment verticals is looking for a dynamic Digital Strategist to oversee highly visible digital engagements.

As a Digital Strategist,  lead a team in ideating, developing & implementing social media marketing campaigns, providing strategic insights to clients.

Responsibilities:

  • Proven experience growing social media audiences and designing and building social content for individuals, events, and organizations
  • Expertise in building and managing SEO and paid media campaigns
  • Deep understanding of data and analytics, using metrics to drive content and audience growth
  • Planning and managing strategic content calendars for clients across multiple platforms (Instagram, Twitter, LinkedIn, Facebook, YouTube)
  • Track social strategy performance, regularly making adjustments based on insights, trends and KPIs.
  • Create customized best practices for clients based on performance and platform
  • Oversee staff on all digital/ social-focused projects
  • Crafting digital strategy and managing social accounts for corporate clients and individuals
  • Producing analytics reports, with clear recommendations for improving engagement, driving traffic to an action item
  • Working with crisis clients on SEO strategy, and providing guidance on reputation management for digital profile post-crisis, as well as managing negative comments/trolls
  • Generating powerpoints/decks with custom best practices for clients on how to incorporate digital strategy into their overall brand
  • Come up with creative content campaign ideas, and execute content calendar

Qualifications:

  • 3-5 years managing social media channels, leading social content creation and digital marketing campaigns
  • Experience with Google Analytics, Wordpress, MailChimp, Sprout Social, Adobe Suite
  • Familiarity with graphic design and/or photo and video editing .
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